Methods of Digital Marketing

Increase relevant traffic to your website through paid search engine advertising. This can be achieved with a pay per click (PPC) campaign. Targeting the right keywords through appropriate research will help attract visitors who are likely to be interested in the products and services on your website. It is one thing to get your advertisement in front of the right audience. It is quite another to make the advertisement sufficiently informative, creative or entertaining to compel potential customers to click through to your site. Likewise, just because someone ends up on your website doesn’t mean they’ll find what they’re looking for; it’s important that the ad’s destination, or landing page, is highly relevant to both the search terms and the expectations set up by the ad. The good news of a pay per click campaign is that you can keep your costs in line by adhering to a strict budget. The terrific thing about a Pay Per Click campaign is that you can immediately monitor your results. This gives you the opportunity to test your advertisements, keywords and landing pages. It also gives you an opportunity to quickly end poorly performing campaigns or to enhance the ones that work best for you.

Social media campaigns can improve your visibility on search engines like Google while enhancing your brand, selling your products, driving traffic to your website, and helping you serve both new and current customers. Businesses can’t afford to be arrogant. In the age of social media, businesses must be open to discussions with their customers. It is important to find out what they like, what they hate, and what fresh ideas they may have. A great way to engage the public is to have them directly contribute content through a social media platform. When done correctly, this tactic can help engage customers and potential customers and help create new sales and greater brand awareness. People are always looking for the best deals online. Social media gives businesses an opportunity to provide exclusive promotions to their most loyal customers. We utilize the Social Media to engage your audience and increase your sales!

By treating email marketing as an engaging dialogue between yourself and your recipients, you can utilize email to accomplish your objectives and increase your online marketing return of investment. It is important to know the nature of your email recipients in order to cater towards their attitudes, culture, and expectations. Try to gather as much relevant information about your audience as you can from your email signup form. Only ask for information that you will actually use to segment your email campaigns, as asking for too much information can decrease your rate of email signup. Most recipients spend no more than a couple seconds when viewing an email. Whether you are supplying an informational resource or marketing a product, a single focus must be decided upon in order to grab your recipients’ attention and direct them towards your desired action. Too many different calls to action and pieces of unrelated content can cause users to stray from accomplishing the intended goal of an email. We design and structure your emails to cater towards your goals and your audience. The goal of an email is to trigger clicks and drive traffic to your site. Once there, it is important to fulfill subscribers’ expectations and complete your conversion with the use of a landing page that reflects elements of the email to make for a consistent user experience with the campaign as a whole.

More and more, videos are becoming the primary way of communicating online. Whether you’re considering a promotional video or a corporate video, this sort of approach is a terrific way to showcase your products, services, or even streamline internal processes. The use of video on your site and as a marketing tool on other sites (such as YouTube) is a great way to publicize your company, improve user-experience, and ultimately enhance your company’s presence in search engines. Video click-through-rates are far higher than image-based ads or content, and websites that provide videos on their site tend to have a higher rate of repeat visitors.

Search engine optimization (SEO) is the process of affecting the online visibility of a website in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links in addition to their URL submission console. An initial SEO audit, including competitive review and keyword research is conducted. This allows us to build a cohesive project plan with a clear outline for implementation, effectiveness, and success.